During the 20th century, artists and intellectuals fought for the sovereign right to exhibit themselves in society in their own way: to become works of art created by themselves. Today everyone has not only the right, but also the obligation to practice self-design. We are responsible for the way we appear to others, and we cannot get rid of this aesthetic responsibility. However, Groys maintains, we are not able to control our image. The production of our public bodies is a collective process that does not depend exclusively on our own will. We make books and artwork, we design websites and Instagram accounts. Along with this, documents, photos, videos and copies of emails are being permanently created that are extensions of our bodies and will constitute the public corpses destined to succeed us in a material afterlife that does not stop with death.
ISBN: 9789874862389